Read Corporate Community Relations: The Principle of the Neighbor of Choice by Edmund M. Burke Online
Corporate Community Relations: The Principle of the Neighbor of Choice Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their l
| Title | : | Corporate Community Relations: The Principle of the Neighbor of Choice |
| Author | : | |
| Rating | : | 4.81 (783 Votes) |
| Id Book | : | 027596471X |
| Format Type | : | Paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 1999-02-28 |
| Type File | : | PDF, DOC, RTF, ePub |
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputatio
EDMUND M. BURKE is Founder and Director Emeritus of the Boston College Center for Corporate Community Relations./e He has worked with over 800 corporations around the world doing executive education, consultation, and research. He has taught community planning in graduate schools of social work and worked as a community planner in Williamsport and Pittsburgh, Pennsylvania and Marion, Ohio. Dr. Burke served as Dean of the Graduate School of Social Work at Boston College. He was a member of the White House Domestic Policy Council from 1978 to 1980, and he chaired the White House Conference on Strategic Planning.
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